ConnectingWAHMs

No matter how many tasks I have on my plate, none of them matter one iota if I can’t write effectively for my audience.  The person I give the most credit to for pushing my success into the realms of where it is today is Clayton Makepeace.  He offers a free copywriting blog that you can join here:

http://www.makepeacetotalpackage.com/

Additionally, Clayton is not a self-absorbed person however.  He also offers links to other places that he believes would be beneficial to those interested in copywriting and direct-response marketing (fantastic for those in Network Marketing).  Below is one of those recommendations and I highly suggest you get on the list.

Below is the free sign up page which gives you 51 direct marketing tips.  The main title of these tips are shown below the link.  Enjoy!

http://www.draytonbird.com/node/43

1. Communicate more than your competitors.

2. Do what a salesman would do.

3. Try running longer copy.

4. Try an editorial style.

5. Put more effort into enquiry responses.

6. Who is your customer? An individual – not a type.

7. Try an incentive.

8. Use emotional appeal.

9. Write from me to you – never from a ‘team’.

10. Talk about what you can do for your customers.

11. The obvious is always overlooked.

12. Ask for a reply or action – repeatedly.

13. “Use simple words everyone knows …”

14. Online marketing is just accelerated offline marketing.

15. A quick creative checklist.

16. Use ‘reason why’ copy.

17. Good creative costs no more to run than bad creative…

18. Make sure your pictures are relevant.

19. The X factor – words that paint a picture.

20. Study! Recommended reading list.

21. Always make it easy to respond.

22. Don’t take your customer for an idiot.

23. Always differentiate yourself.

24. Make sure your database people talk to your creative people.

25. Times change. People don’t.

26. Read your copy out aloud.

27. Use research for illumination. Not support.

28. If language is used incorrectly…

29. Leave well alone if tests prove something new won’t do better.

30. Try exclusivity. Make it a privilege to buy.

31. Why powerpoint speeches don’t work.

32. Search the world and steal the best.

33. Once you have a good idea – try and make it surprising

34. Never put your slogan before the thinking

35. How much is a customer worth to you?

36. Playing on people’s inadequacies is a smart thing to do.

37. Don’t be fooled by digital drivel.

38. Spend 90% of your time thinking about how to single out your prospect.

40. Start with the truth, not what you wish it to be.

41. Look beyond the numbers.

42. Never forget why you are here: “To get more people to buy more stuff more often at a higher price so the company makes more money”.

43. Where to get good ideas …

44. Understand brands – or find out the hard way …

45. Get a consistent look – but don’t be rigid.

46. Want results? Give people the time and money to get them.

47. Until you know how to do better, copy.

48. Why are you advertising? To familiarise? Overcome inertia? Add value? Spread news? To remind?

49. Do a better job before doing anything else.

50. Find a real life comparison to what you are trying to do.

51. Don’t think! Act!

Tags: MLM & Network Marketing by Kristine
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Working from home is a wonderful thing - I think all of us who do would attest to that.  But there does come that time of year when the kids are home ’round the clock and classes cease for the summertime break.  How do you balance working from home and taking care of the kids so that your business doesn’t suffer?

1. Let the kids stay up a little longer.  With summer upon us, it’s all right to let the kids stay up and play a little longer.  The added benefit to you, as a work at home Mom, is that you’ll then have the ability to get up earlier in the morning while the kids sleep in.
2. Enroll Your Children in Activities.  While this is harder for a Mom to do when her children are very young, if you have older kids that are comfortable being away from you during the day, why not enroll them in a fun summertime activity that you don’t need to be present for?
3. Trade with another Mom.  If there’s another Mom in your neighborhood whom you trust and who also stays home during the day, why not take some time and “trade kids” so that each of you can get the work done you need to.  Alternate days so that you can get in some solid hours of work time while your children are having fun at the neighbors house.
4. Set Your Hours.  Be sure that the kids know you have very specific hours that you work during the day.  Of course, you want to spend as much time with them as possible, but you still need your work time too.  Have lots of activities at hand for them to do while you work.
5. Work wherever you can.  Visiting the pool is a summertime activity we personally take part in quite often - especially on those hot summer days.  While at the pool, take along some reading material you need to catch up on that you normally wouldn’t get a chance to do while at home.

These are just a few tips for keeping your business active during the summer months.

Do you have any ideas?  We’d love to hear them!  Feel free to post your comments below.

Tags: Work From Home by Kristine
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