One Big ‘Ol Network Marketing Secret
Image via Wikipedia In Network Marketing, regardless of what kind of business you’re involved with, you need leads. Leads are people who are interested in your product or service or who might be interested in becoming involved in the same business as you are.
But this post is NOT about getting leads but rather keeping the ones that you do have.
It’s ten times harder to get a new lead than it is to keep the ones you currently have happy and content. One great way to do this is to be sure you’re keeping in contact with them on a regular basis.
This could be via physical letters that you mail out or even a telephone call once in a while.
But these things take a lot of time and effort not to mention cost out of your pocket and with stamp prices going up nearly every year, it’s getting more and more expensive to send out a simple letter.
A simple and cost-effective way for keeping in touch with your leads is via email using an autoresponder.
An autoresponder will automatically send out emails to your list of leads, on a regular basis that you choose in advance.
You can even send out emails on a whim too. Just think for a moment about all of the different specials that you run within your business, promotions, coupons and such. You could simply send out an email to your list of leads with this information.
However, using an autoresponder should not simply be used just for promoting your items. People today don’t want to be pitched to on a regular basis. They want real information that they can use on a daily basis.
For example, with a company that I’m involved with, I send out tips on decorating and gift ideas for use with my product. You could do the same with a little creativity as well.
The bottom line is, once you have a customer, lead or prospect, you want to treat them like gold. It is so much harder to get a new customer or prospect than it is to retain the ones you do have and keep them happy.
An autoresponder is one sure-fire way to do this and allows you to free up your time to focus on other aspects of your business while still delivering helpful information and a promotion or two automatically via your autoresponder.
The one I recommend (and personally use myself) is Aweber. You can sign up for a free demo below.
|
|
