ConnectingWAHMs

First off, I know it’s been a while since I’ve posted.  I’ve been busy on a strategic SEO product for small business owners that no one has ever taught before and that’s taking up a lot of my time.  However, that’s not what this post is about.

What I wanted to write about today is how you can take advantage of all of the economic issues by getting your name out there in front of people to see.

I don’t know what it’s like for you locally, but here where I live we’re having layoffs almost weekly.  And these are large companies, not just small Mom-and-Pop places who are laying off workers.  Businesses you never would have dreamed in a million years would lay off hundreds of people are doing so today, as we speak.

But this does not have to be a time of concern for you if you’re in a Network Marketing company and here’s why.

First of all, these workers need to bring in cash NOW.  They have been side-swiped with the fact that they’re now out of a job.  And I guarantee you that they’re frantic.  Worrying about how they’re going to pay their bills, their mortgage, keep their kids in sports, and even just feed the family.

It’s these same people who are now looking to their local market trying to find some kind of work to bring in that much needed cash that used to be so *guaranteed* from their employer.

As a network marketer, regardless of what business you’re in, you can reach out and help these people who are now in a state of chaos.

Here are some ways you can approach people who might be looking for ways to bring in some much-needed extra cash now:

1. Take an ad out in your local paper.  Perhaps the biggest piece of advice I can give you is to not word your ad like everyone else.  You know those ads that constantly scream of hype like “Make $3,000 a Month Starting Today!”  or “Guaranteed Income in 30-days or Less!”.  These are sure-fire ways to NOT get a phone call.  Instead, approach it with an air of authority and facts.  Give out your phone number, a local number will end up getting more phone calls than an 800 number, since it’s more personal.
2. Post flyers at your local stores in the location of the layoffs.  If a business was located in a certain part of the city, create a flyer to hang in that area that let’s people know you are available to help them start up their own business.
3. Hold a business meeting in your home.  Depending upon your location to where the layoffs occurred, you most certainly either know a friend or a friend of a friend who knows someone affected by the recent round of layoffs.  Using fliers or ads in the newspaper, allow people to attend a meeting about starting a home based business with no strings attached.  This makes it more comfortable for people to attend.  Remember, you’re just giving them the facts.

There are countless ways to reach out to people who need some extra cash rolling in.  And it doesn’t even have to be due to a layoff.

The Fall season is notorious for new sign-ups in home based businesses because people need that extra money for Christmas gifts, etc.  And with gas prices the way that they are, food prices going up and the economy slowing down in general, more people than ever will be on the lookout for a great opportunity for themselves.

So take this time to advertise like crazy for your home based business.  And whatever you do, do it honestly and ethically.  Remember, the folks who have been laid off are in a very serious situation right now.  Don’t take advantage of them simply because they’re currently down-and-out.  If you truly have a superior product and a way that you truly can help them rise above all of the chaos, then get your name out there today and help the people who want to be helped.

- Kristine

Tags: MLM & Network Marketing, Marketing, Work From Home by Kristine
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Tags: MLM & Network Marketing, Work From Home, internet marketing by Kristine
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Probably one of my top loved resources is that of Clayton Makepeace’s site.  Various copywriter’s give information and tips on how to better your copy which we all know is incredibly important…especially in this day and age of lagging attention spans.

A post today made by Troy called 28 Money-Making Secrets of Entrepreneurs Crunched for Time can be found here:

http://www.makepeacetotalpackage.com/troy-white/easy-business-building-lessons.html

Enjoy!  And make use of the other very valuable free resources on this site.  You’ll be glad you did.

Tags: MLM & Network Marketing, Marketing by Kristine
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No matter how many tasks I have on my plate, none of them matter one iota if I can’t write effectively for my audience.  The person I give the most credit to for pushing my success into the realms of where it is today is Clayton Makepeace.  He offers a free copywriting blog that you can join here:

http://www.makepeacetotalpackage.com/

Additionally, Clayton is not a self-absorbed person however.  He also offers links to other places that he believes would be beneficial to those interested in copywriting and direct-response marketing (fantastic for those in Network Marketing).  Below is one of those recommendations and I highly suggest you get on the list.

Below is the free sign up page which gives you 51 direct marketing tips.  The main title of these tips are shown below the link.  Enjoy!

http://www.draytonbird.com/node/43

1. Communicate more than your competitors.

2. Do what a salesman would do.

3. Try running longer copy.

4. Try an editorial style.

5. Put more effort into enquiry responses.

6. Who is your customer? An individual – not a type.

7. Try an incentive.

8. Use emotional appeal.

9. Write from me to you – never from a ‘team’.

10. Talk about what you can do for your customers.

11. The obvious is always overlooked.

12. Ask for a reply or action – repeatedly.

13. “Use simple words everyone knows …”

14. Online marketing is just accelerated offline marketing.

15. A quick creative checklist.

16. Use ‘reason why’ copy.

17. Good creative costs no more to run than bad creative…

18. Make sure your pictures are relevant.

19. The X factor – words that paint a picture.

20. Study! Recommended reading list.

21. Always make it easy to respond.

22. Don’t take your customer for an idiot.

23. Always differentiate yourself.

24. Make sure your database people talk to your creative people.

25. Times change. People don’t.

26. Read your copy out aloud.

27. Use research for illumination. Not support.

28. If language is used incorrectly…

29. Leave well alone if tests prove something new won’t do better.

30. Try exclusivity. Make it a privilege to buy.

31. Why powerpoint speeches don’t work.

32. Search the world and steal the best.

33. Once you have a good idea – try and make it surprising

34. Never put your slogan before the thinking

35. How much is a customer worth to you?

36. Playing on people’s inadequacies is a smart thing to do.

37. Don’t be fooled by digital drivel.

38. Spend 90% of your time thinking about how to single out your prospect.

40. Start with the truth, not what you wish it to be.

41. Look beyond the numbers.

42. Never forget why you are here: “To get more people to buy more stuff more often at a higher price so the company makes more money”.

43. Where to get good ideas …

44. Understand brands – or find out the hard way …

45. Get a consistent look – but don’t be rigid.

46. Want results? Give people the time and money to get them.

47. Until you know how to do better, copy.

48. Why are you advertising? To familiarise? Overcome inertia? Add value? Spread news? To remind?

49. Do a better job before doing anything else.

50. Find a real life comparison to what you are trying to do.

51. Don’t think! Act!

Tags: MLM & Network Marketing by Kristine
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1. Leave one with your grocery store clerk.
2. Give your hairdresser one as you hand her (or him) the tip.
3. Give the gal who does your nails one as you hand her (or him) the tip.
4. Give one to your doctor. You give them business too.
5. Give one to your doctor’s receptionist.
6. Give one to your dentist. You give them business too.
7. Give one to your dentist’s receptionists.
8. Place one on the boards at all the laundromats in town.
9. Give them to your bank tellers.
10. Add them in with the bills that you pay.
11. If you have kids (or grandkids) that you take to the playground, give them to other Moms and Dads.
12. Leave one at your chiropractor’s office.
13. Check out local coffee shops for public bulletin boards and stick one on.
14. Send one to your real estate agent.
15. Offer to do a joint venture with another Network Marketer and include your card with their items and vice versa.
16. Hand them to greeters at Wal-Mart (better still if you can include a brochure they can look at).
17. Visit Bridal or Tuxedo shops and ask if you can leave your cards out.
18. Visit small Mom & Pop stores locally and see if you can leave your cards.
19. Send flowers as a thank you to customers and include your business card.
20. Give one to the photographer who took your professional photo.
21. Give one to the UPS Man or Woman when they deliver a package.
22. Place your business cards on a magnet and attach them to your car for people to take.
23. Ride the bus? Give one to your bus driver.
24. Child at Daycare? Hand them to the daycare workers. (This would be a good time to bring up fund-raising as well).
25. Children in Dance? Give them to the dance instructors (again, a good time to bring up fund-raising).
26. Someone in Cheerleading? (ditto).
27. Leave your card along with a tip when eating out.
28. Add a card in with your insurance bill.
29. See if you can leave cards & brochures at a local Welcome center.
30. Leave a card at your local video store.
31. Go Tanning? Leave a card with your tanning salon.

Tags: MLM & Network Marketing, Work From Home by Kristine
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In network marketing or MLM, it’s important to keep on top of the current best practices to be sure your business continues to grow. Here are 6 best practices tips that many top MLM leaders use successfully to build their businesses.

• Always have an advertising budget regardless of where you market. Advertising is absolutely essential to any business but especially network marketing businesses. Stick to your budget for at least a year so that you have on-going momentum. At the end of the year, see how well that advertising panned out for you and make adjustments as necessary.
• Keepin constant contact with your team. Touch base with them on a regular basis either by telephone or by email. This is extremely important for you to implement; especially for those of you who are serious team builders. Your team members came on board with you because they know, like and trust you. Just because they join you in business doesn’t mean that you stop working with those relationships. Work with your leader in developing a strategy of keeping in touch and motivating your team.
• Be consistent in your lead generation. As a distributor, having a constant influx of interested prospects in your pipeline is necessary. It’s also important to make sure that the system you use to attract those potential prospects is a method that your team can duplicate. In other words, someone brand-spanking new in the business or even a veteran should be able to use the system without fail.
• Build leaders and make them successful. You want people on your team to be motivated and to want to do whatever it takes to build their business. Not people who just want to “try it out and see if it fits”. Usually if someone just wants to “try it out” and there’s a minor glitch for one reason or another, they very well may quit. Leaders also make sure that they’re distributors are ordering products. Leaders rarely complain and have their own goals, aspirations and dreams. True leaders will also be able to take over for you in a meeting if you happen to be away. You want to build leaders with these strengths.
• Have a written plan. As a professional network marketer, you’ll need to write out your plan and make note of how you want to achieve your goals. Do this on a weekly basis. Review it at the end of the week and if you aren’t satisfied with how things turned out, make adjustments, fix up your plan and then work it the following week.
• Find out what kinds of marketing works for you and then focus on making that marketing the best it can be. This could be a variety of things such as writing articles, blogging, creating on-line videos, advertising in e-zines or even advertising with Google’s AdWords. If you’re unsure what to do, implement what is currently working for others until you find what works best for you.

Becoming a successful network marketing distributor and leader does involve following the best practices others are using with great success. Study them, implement them consistently, and watch your business experience on-going growth.

Tags: MLM & Network Marketing by Kristine
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